Make winning decisions.
I’m Brendon Volpe. I help companies create advantage by taking smart, ambitious action.
Marketing, Brand, and Communications strategy
Create the future you want.
Changing the trajectory of your brand and business means changing. It might be small. A subtle shift in perspective. It might take more. A new market or new product. Whatever it is, I can help you get there.
In my experience, the first idea someone offers up to solve a problem will be an industry best practice. It will be smart. It will feel right. It will feel safe. It will be defensible. And it will be the same solution that every one of your competitors is weighing—if not implementing.
Winning means outpacing the market. So you have to build on top of best practices. And it’s only when you get to the third, fourth, or fifth ideas that you really win. Those winning ideas come when you make new connections to contexts, people, cultures, technologies, art—other spaces or resources that haven’t yet been mined by your competitors. It’s where the smart risks live. That’s where I live.